When rideshare company Lyft noticed that the demand for their smaller parking lot (compared to headcount) was causing congestion and headache, they decided to do something about it.
Click below to read the fun comic strip they released, which is actually a great overview of the benefits of charging market rate for parking. In many urban environments with high demand, paid parking can ultimately benefit the whole community, and not just those people that can afford shelling out extra dough!
Authors note: I was fortunate enough to word at AdRoll, the company who took over the building lease after Lyft! Learning about the parking system we inherited and the community benefits of paid parking inspired me to start learning more about parking economics and policy!